THE FUTURE OF SPORTS GAMFICATION IS HERE
Discover the power of fan engagement with Tally
Tally’s unique proposition
Tally is a global expert in fan engagement and activation through gamification, working alongside leading clubs, leagues, brands and federations across the world.
We have developed a customizable activation platform that provides for deeper fan engagement and collects valuable, data-led insights.
In turn, our platform delivers improved conversion rates for sponsors and brands.
WHAT WE DO
Activate your audience by elevating the game. Gain access to those hard-to-reach casual segments through compelling, bespoke entertainment options.
Expand your revenue
Increase ad opportunities with integrated sponsorships. It’s not just ad space, it’s a part of the event.
Connect with your audience
Use big data to build direct relationships and capture unparalleled insights. Understand your audience like never before with identifiable and complex aggregated data, all delivered directly to you.
GAME CENTER: THE ONE-STOP SHOP
Tally’s Game Center is a modular fan gamification system that aggregates multiple game types into one wide-ranging solution.
The customizable solution generates valuable first-party data and gaming behaviors across the full spectrum of content, along with insightful product and services usage, and information on attitudinal and purchase intention.
Game Center enables sports teams, media companies and brands to build actionable, segmented audiences that convert at double-digit levels.
GAME CENTER: HIGHLIGHTS
Game Center reaches a wide variety of audience types by deploying not only predictions and trivia contests but also 1,000+ other game types.
The fan experience can be customized through a variety of player experience modules, incorporating multiple languages, leaderboards and challenges.
Existing CRM systems can be integrated into the platform, generating deeper-then-ever insights with fans already on the database as well as brand new audience segments.
WIDE RANGE OF VERTICALS
Tally’s platform is currently utilized by a variety of stakeholders within the sports and wider entertainment ecosystems, including:
Tally In Numbers
SEGMENTATION RESEARCH QUESTIONS ASKED
MARKETING OPT IN RATE
TEAMS WORKED WITH